Volvo: Roads to Safety

lead thought
IDEA

In the U.S., there are roughly 2 million road collisions involving large animals each year, approximately 400 people die annually and more are hospitalised.

Interactive art installation where drivers’ real-life accounts of collisions with large animals are heard and seen on screens, and where visitors select multiple-choice driving actions to spot and avoid such collisions.

❋ proactive idea

Engage a renowned medium sized gallery spaces in London, Manchester, Glasgow and Leeds.

❋ viewer and participator

An interactive video changes the dynamic from passive watching into learning and participation.

❋ social media campaign

Driver’s real life stories are filmed and shared on Instagram and YouTube Volvo accounts.

❋ RAISING AWERENESS, REDUCING DANGER

Through multiple choice scenario the visitors are in the driving seat.