Visual Identity & Accessibility
LEAD THOUGHTIDEAEXECUTIONWe took inspiration from other creators using colour: capturing attention , conveying a message and evoking emotions.
Why should Sky's social channels look like a miniature television network when they live in an entirely different world?
Take Sky out of the broadcasting mindset and put it right in the middle of internet culture. Create a social identity with the confidence to be playful, expressive and a little less polished.
❋ MissonYoung audiences scroll through an overwhelming amount of content every day. In a feed where everything competes for attention, familiarity is easy to ignore. Distinctiveness is harder to scroll past.
❋ Expert collaborationPartnered with RNIB in order to help create accessible subtitle guidelines, helping users with vision, colour, cognitive and hearing deficiency enjoy social media.