Heated Rivalry x LGBTQ+ at Sky x
Vue Cinemas

lead thought

Idea

The show “Heated Rivalry” became an instant TV and internet sensation, connecting fans across the globe, sparking obsessive fandoms, and igniting friendships built on a shared love of the series. According to Wired, over 15% of fans admit to rewatching the series up to five times and others organise independent screenings and HR themed events.

Organise an exclusive event with the LGBTQ+ at Sky and create a bespoke HR quiz that only super fans can win, showcase its latest Pride campaign across the venue.

❋ reward fans

Bring together superfans in an exclusive free event on the biggest screen in partnership with Vue.

❋ CELEBRATE PRIDE

Link in with the LGBTQ+ network and showcase the latest Pride campaign across the cinema.

❋  social campaign

Highlight the event on socials through the creation of bespoke video content featuring Sky VIP super fans.

❋ my role

Coordinate production with LGBTQ+ at Sky and social media team in showcasing the event and create bespoke video content.

The event saw over 150 guests descend on Vue Cinema in London’s Leicester Square, and our video garnered over 3,700 organic views on Instagram over the weekend.