Cinema Dates:
Diablo x Sky Cinema

lead thought
idea

According to research 1 out of every 3 or 4 blind dates go well. Some of them don’t.

A couple of strangers expertly matched together for an explosive date. Peeping host watching their every step and lots of wine and cinema - what more can you wish for?

❋ intentional Structure

We matched 10 pairs of complete strangers (well, almost one couple had actually dated before, surprise!) and brought them together for a blind date at the movies. Secrets were spilled, thanks to Diablo - who provided the supply of wine.

❋ brand messaging

Collaborated with motion designers to create a bespoke Diablo sponsorship ident, seamlessly integrated into the opening two minutes of the show.

❋ narrative arc

I shaped the show's visual tone and editorial rhythm, making sure the pacing, timing and jokes landed just as they should. Working closely with the editors, I guided the creative direction, refined the cuts and made sure everything looked as good as it felt.

❋ memorable host

Michael Spicer was our “akward” peeping host having previously achieved success with his dry sense of humour onshows such as “The Room Next Door”.