Clean Up Your Dog Sh*t!

Lead Thought
HOW IT WORKS

According to Petplan and BBC over 25% of unpicked animal droppings are a result of distracted dog owners who claim their busy lives, demanding jobs and social media prevent them from paying attention to their pets.

❋ raise awereness with gorilla tactics

Under the cover of the night our
Poo-ch detectives will scan areas with highest percentage of offending behaviour (Kensington & Chelsea - we see you!), and mark the dropping with brightly coloured eco-friendly police tape.

❋surprise and reward

Apart from raising awareness by offending, the campaign is built to reward. Free biodegradable doggie bags will be shipped to anyone who scans the QR code, found on the tape.

❋  offend the offenders and warn bypassers.

Aside from our punk inspired logo, bypasses will be warned with messages: “Your new shoes are too nice for this!”, ““So close to sliding”, and offenders will get a clear warning with: “Crime Scene Do not Cross”.

❋ 360 awereness campaign

Aside from the street action, there will also be large posters displayed in parks, right next to Petplan bag dispensers. Influencers will be invited to create UGC content on the fly from the signposted areas, and take the conversation over to Instagram and TikTok.

Cannes board.

❋ This is a proactive project and as such hasn’t been endorsed by Wired, The Guardian or The Independent… (yet…).